The idea for SÆTTER arose while Caroline was on maternity leave with her twins and had just bought the family’s first house.

One day, she found an old letterpress type case with large compartments, which she shared on her Instagram profile, filled with cups. The feedback was overwhelming, and Caroline started a small production based on her design. After only four weeks, the first 50 cup shelves, made from solid oak by a local cabinetmaker, were sold as pre-orders.

Caroline continued with pre-orders and in 2021 launched the first webshop. Since then, more shelf designs and wood types have been added, and the product range is continuously expanding. Caroline collaborates with Danish carpentries with years of experience in cabinetmaking and furniture production.

SÆTTER was created from a great demand for one special find and has since developed into a design brand with a clear mission: to create timeless products of high quality made from good materials, handmade by cabinetmakers in Denmark.

SÆTTER's designs are inspired by Nordic functionality and Japanese simplicity. The products focus on good materials, fine craftsmanship, Danish production, and exquisite details, and all our products are created to last forever and to be passed down through generations.

The vision behind SÆTTER is to create a design classic that continues to be exclusively handmade by local cabinetmakers and, going forward, only from wood from Danish forests; a goal that will receive great focus in the coming years.

Learn more about the production here.