International Women's Day '26

Women supporting women: Pia Bindra

In celebration of International Women's Day 2026, we are turning the spotlight on female entrepreneurship, the strength of community, and the courage it takes to build your own working life. We invite 10 women in and give space to their stories.

Meet Pia Bindra, graphic designer and ceramicist. Ceramics began as a break from everyday life and has slowly become Pia's everyday life.

She is on her way, building her own thing, and doing it at her own pace.

What do you do, and what was your journey toward becoming self-employed?

With my education as a graphic designer, it often feels almost unavoidable not to end up doing freelance assignments and projects, and you more or less begin your working life after design school as a sole trader. My own working life is a big patchwork, where ceramics has not previously been at the center. Ceramics began as a break from everyday life and became my everyday life. I do not think I am at a point where I dare to call it a business, but I am on my way and building, albeit somewhat slowly, because that is probably just how I am, slow when it comes to my own things.

What does being self-employed mean to you?

Freedom with responsibility, with a touch of freedom under stress. It is amazing that I have the space to create and shape. How privileged is it to use my mind, my body, and my creativity to make objects that people want to use and that become part of their lives. That exchange is very rewarding.

What is the best part about running your own business?

When people want to buy my products, especially when they come back. The small steps toward a business that can sustain itself.

Has there been a moment where you truly felt: "this is the reason I do it"?

No, actually not. I do not think I can explain it that squarely. It is a driving force that goes beyond my rationale, because I simply cannot stop working with ceramics. It is dirty, it is physically demanding, it is complicated, and the process is slow and difficult, and it is not very profitable in the end. But I still cannot stop.

What gives you courage or energy when you doubt?

The best people around me, who believe in me more than I believe in myself. And good coffee and packed lunches for the days in the workshop.

How do you experience community or support from other women in your working life?

Through my wonderful friends and acquaintances with other women entrepreneurs. It is such an incredible knowledge bank. There is a mix of vulnerability, practicalities, and a desire to lift each other. Like now, where Caroline, with her impressive company SÆTTER, brings her slow ceramicist along as part of her International Women's Day celebration.

Follow Pia and her work at @piabindra.

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Women supporting women

SÆTTER is a company founded and run by women, built on community and the belief that we are stronger when we support one another.

Throughout March 2026, we invite a group of female entrepreneurs, designers, and makers into our universe. Through editorial stories and a curated pop-up on saetter.dk, we share one selected object from each woman alongside her journey, giving space to different perspectives on female entrepreneurship.

To us, women supporting women is about saying each other's names out loud, sharing opportunities, and making space for more voices. Happy International Women's Day from SÆTTER.